In the past year, three different classes have come to Rauner Special Collections Library to discuss Harriet Beecher Stowe’s Uncle Tom’s Cabin. The novel is an excellent example of how exploring the book’s publishing history creates a deeper understanding of the novel’s phenomenal impact on American society. Uncle Tom’s Cabin was a two edged sword: it invigorated the abolitionist movement, exposed the horrors of the institution of slavery to a wide audience, and provided a passionate argument against slavery, but, at the same time, the novel infused racial stereotypes more deeply into American culture. Uncle Tom’s Cabin started as a serialized story in The National Era, an abolitionist newspaper, and became the most successful novel published in the 19th century. It sold over 300,000 copies in the United States, and an estimated 1.5 million copies in England in its first 14 months. In addition the novel spurred a multitude of spinoffs (popularly coined “Uncle Tomitudes”) such as theatrical adaptations, popular songs, and even “anti-Tom” novels that depicted slavery as either a benign or beneficial institution. Uncle Tom’s Cabin owes part of its success to innovations in printing technologies developed in the first half of the century that allowed for massive print runs to match the unprecedented demand. Multiple steam presses operated 24 hours a day using easily replicated stereotype plates. The publisher, J. P. Jewett, issued competing editions designed to exploit distinct market niches, from deluxe sets to cheap editions printed in narrow columns of type. He also used illustrations to appeal to different audiences. In one case, he featured the story of redemption through Christ to market a Christmas edition. Despite Jewett’s marketing savvy, over production cut into his profits: while the book sold extremely well for a year, it suffered from market saturation and Jewett was left holding an estimated 20,000 copies in warehouses for years.
- Harriet Beecher Stowe. Uncle Tom’s Cabin: or, Life among the Lowly. Boston: J. P. Jewett, 1852. Rauner Val 816 St78 X711
- First printing of 5,000 copies, March 1852
- Harriet Beecher Stowe. Uncle Tom’s Cabin: or, Life among the Lowly. Boston: J. P. Jewett, 1852. Rauner Val 816 St78 X711
- 60,000th printing.
- Harriet Beecher Stowe. Uncle Tom's Cabin: or, Life among the Lowly. Boston: J. P. Jewett, 1852. Rauner Val 816 St78 X711
- Harriet Beecher Stowe. Uncle Tom's Cabin: or, Life among the Lowly. Boston: J. P. Jewett, 1853. Rauner 1926 Coll S77u
- Harriet Beecher Stowe. Uncle Tom's Cabin: or, Life among the Lowly. Boston: J. P. Jewett, 1853. Rauner 1926 Coll S77u
- Harriet Beecher Stowe. Uncle Tom's Cabin: or, Life among the Lowly. Illustrated by George Cruikshank. London: J. Cassell, 1852. Rauner Illus C888st or Rauner Sine Illus C78unc